Grava

“Art is the method of levitation,” wrote Anaïs Nin. Decades earlier, Yves Klein, in Surmounting the Problems of Art(1959), envisioned the human being freed from terrestrial gravity, suspended toward an absolute physical and spiritual freedom.

Grava is that force which draws us to the earth: inherited concepts, the established order—everything that binds us and prevents us from questioning our relationship with nature and the origin of our conflicts. With the Grava 2026 collection, Rubearth proposes to penetrate known reality in order to disinhibit ourselves, break structures, and transcend toward new states of consciousness. A journey of nihilistic evasion, a petite mort that allows us to be reborn and to design from a new beginning.

The construction stems from a search for classical patterns and curved forms intrinsic to the brand’s identity, building each garment through volume and the reinterpretation of traditional Japanese attire. We prioritize comfort and an aesthetic detached from gender clichés, with patterns adaptable to all body types. We understand fashion as a vehicle for creative expression and a critical reflection of our time.

This collection features collaborations with electronic artist Mónica Rikić; illustrator Mercedes Bellido, in graphic-conceptual development; textile illustrator Andrea Carandini, in the creation of prints; Otti Hats, for accessories; and Simbolic, contributing handcrafted jewelry pieces.

Gabriel Nogueiras has redefined contemporary menswear through Rubearth, a Spanish slow fashion label founded in 2020. His creative universe merges art, design, and new technologies, placing sustainability and made in Spain craftsmanship at its core. Twice awarded the Mercedes-Benz Fashion Talent and recognized with the Allianz EGO Confidence in Fashion Award, Rubearth promotes a timeless aesthetic that challenges the fleeting nature of trends. 

His approach transforms high-quality materials into innovative pieces where creativity, technological multifunctionality, and circularity converge. Inspired by the memory of materials and the evolution of the environment, he explores the relationship between identity, consumption, and quality, proposing a fashion that transcends aesthetics to become a cultural discourse.

Rubearth reinterprets Central European college-preppy normcore aesthetics through a sensibility shaped by Latin American heritage: color, surrealism, and a playful dimension that emotionally connects with the wearer. Each collection is conceived as a narrative that dissolves the boundaries between art and fashion.

Currently, Gabriel is researching the integration of robotics and clothing, developing intelligent systems that enable reactive garments in constant transformation. In collaboration with Mónica Rikić, recipient of the Premi Nacional de Cultura de Catalunya, he creates customizable designs that combine textiles and artisanal robotics, generating immersive experiences where the dreamlike becomes tangible.


Email: hello@rubearth.com

Press contact:
XXL COMUNICACIÓN
karina@xxlcomunicacion.com


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